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Loek Berendsen | Global Public Speaker | Omnichannel - Total Experience - Digitalization


I'll set direction


Global Omni Channel Manager with 10+ years experience building and nurturing C level relationships, driving cross domain retail & eCommerce & Customer Experience programs across the world.


  • Transformed and encouraged cross country teams with improved processes, structures and passion to work as coherent teams

  • Improved customer journeys in million dollar companies with new processes, software and shopping journey experiences

  • Helped brands by better engagement with consumers by connecting online and offline

  • Simplified, questioned status quo and humanized dozens of Retail, eCommerce and Customer Experience initiatives, investments and programs

  • Braking boundary’s by transforming silo oriented mindsets into teamwork & setting satisfied customers as the ultimate objective


An unstoppable curiosity and untenable love to be challenged in solving problems that improve people’s shopping experiences. Passion for leading small, talent teams that work on impactful complex projects. Seasoned in scaling up and transforming technology to meet needs of quickly growing or highly complex customer centric brands.


Absolutely loving the entrepreneur’s journey and working in scrappy, entrepreneurial environments. Experienced in global multi country consumer-facing businesses. A natural motivator getting people’s attention by engaged communication, style, and leadership with any background or culture. Always bringing a customer centric business mind to creating solutions that involve technology.



  • Strategic vision, long-term planning

  • Understanding complex ideas

  • A futurist, while keeping practical

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  • Instagram

I'll make it happen

Seasoned, positive minded and enthusiastic Global Omnichannel Strategist, Customer Experience transformer, Customer Obsessed Technologist and Critical Thinker. I drive the solution vision, define roadmaps, and work closely with corporate cross country teams and stakeholders. Ensuring my client remains at the forefront of the unified commerce ecosystem and online and retail shopping experience with Omnichannel, Unified Commerce and Marketplaces for their customers worldwide.


Key expertise’s:

  • Drive Omnichannel, Digital Transformation, Marketplace integrations and Customer Experience initiatives in a cross country companies

  • Identify Omnichannel, Transformation and Customer Experience opportunities, analyze business benefits and prioritize and negotiate initiatives to develop roadmaps

  • Breaking down abstract and large deliverables effectively to plan, organize, and delegate tasks to the project team

  • Experienced in setting up and managing ROI and P&L driven decision making

  • Exercise judgement related to prioritization and risk management

  • Socialize roadmap and product life-cycle regularly with senior leadership

  • Ability to lead, drive consensus and deliver in a organization where relationships are key

  • Excellent team leadership and exposure to working with 3rd party integrator's

  • Strong understanding of various methodologies (PRINCE2, Agile, Kanban, Waterfall, Lean management etc.)

  • Lead ideation, design and implementation of Omnichannel product strategy

  • 10+ years Omnichannel Product Management experience

  • Passionate about foundational and game-changing products in the Omnichannel space

  • Multiple digital projects delivered in a project manager capability

  • Able to work under minimal supervision, relying on experience, research, and judgment to plan and accomplish assigned goals

  • Experienced with business analysis and BA documentation

  • A self-starter who is energetic, enthusiastic, adaptable and a customer-oriented team player


I'm always looking for new and exciting opportunities. Let's connect!

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