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Loek Berendsen | Global Public Speaker | Omnichannel - Total Experience - Digitalization
Loek Berendsen | Global Public Speaker | Omnichannel - Total Experience - Digitalization

Loek Berendsen

Global Omnichannel Strategist



The Netherlands

A Bit About Me

I'm a seasoned Global Omni Channel Manager with 10+ years experience building and nurturing C level relationships, driving cross domain retail & eCommerce & Customer Experience programs across the world.

Leading ideation, design and implementation of Omnichannel solution strategy.

My personal goal is to give customers the most compelling shopping experience possible.

In my experience customers don’t know what they want until they experience it. The importance of an amazing seamless hassle free shopping experience is highly underestimated. I am passionate about analyzing the interaction touch points and journeys with customers and creating a strategy for improvement.


Omnichannel eCommerce is the future of shopping without a doubt.
Omnichannel is viewing the experience through the eyes of your customer, orchestrating the customer experience across all channels so that it is seamless, integrated, and consistent. Omnichannel anticipates that customers may start in one channel and move to another as they progress to a resolution. Making these complex ‘hand-offs’ between channels must be fluid for the customer. Simply put, Omnichannel is Multichannel done right!


It gives me satisfaction to use my customer contact experience and already existing insights to develop a strategic plan for Omnichannel eCommerce using all channels available. As a result, the customer will feel valued and will spend more money with the company.

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Work Experience

Founder & CEO

September 2022 – Present

Global Public Speaker

January 2016 – Present

Global Transformation Strategy Advisor -

Digital Customer Experiences Stores

October 2022 – Present

Global Platform Strategy Leader

January 2022 – September 2022

Global Omnichannel Manager

April 2019 – December 2021

Cultural Expert group 'Headless Omnichannel'

April 2019 – February 2020

Manager Digital Customer Experience & Services Europe

October 2018 – March 2019

Senior Digital Manager Chatbots

April 2018 – September 2018

Digital Transformation and Omnichannel Program Manager

January 2016 – March 2018

Founder and CEO

January 2008 – January 2016

eCommerce Specialist

July 2011 – January 2016

Functional Application Manager

January 2007 – June 2011

Store Manager

June 2004 – July 2007

Assistant Store Manager

March 2004 – May 2004

Optical Assistant

July 2003 – February 2004

Assistant Store Manager

March 2001 – June 2003

Let's get in touch

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If you have a Transformation or Program that you want to get started, think you need my help with something or just fancy saying hey, then get in touch! LinkedIn works best.

Loek Berendsen | Global Public Speaker | Omnichannel - Total Experience - Digitalization
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