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How the Future of Retail Looks Like

Dr Martens - the iconic footwear brand - shows us how the future of retail should look like focusing on customers ๐Ÿ”ฎ


Dr Martens announced that it will open twenty new stores in the second half of 2022.


Digital-first businesses and brick and mortar continue to go hand in hand. When your brand is present with stores, more brand awareness will push online sales in that specific region ๐Ÿ“ˆ

The numbers also show customers behave different and shop different online and offline.

Creating brand awareness with physical stores gives you a number of advantages including Omnichannel. Besides brand awareness you also gain in Customer Experience and Fulfilment.

๐Ÿ‘‰ Improved brand awareness

๐Ÿ‘‰ More online sales in these areas

๐Ÿ‘‰ Diversity in your fulfilment chain, ship locally

๐Ÿ‘‰ Return order to stores, sell a better match

๐Ÿ‘‰ Personal service for your customers, engage

Are you taking an improved approach on your stores? They're not just sales cash cows, they are much more!

Take a look at Dr Marten financial results #brand #customerexperience #customerexperience #omnichannel #stores

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