Dr Martens - the iconic footwear brand - shows us how the future of retail should look like focusing on customers 🔮
Dr Martens announced that it will open twenty new stores in the second half of 2022.
Digital-first businesses and brick and mortar continue to go hand in hand. When your brand is present with stores, more brand awareness will push online sales in that specific region 📈
The numbers also show customers behave different and shop different online and offline.
Creating brand awareness with physical stores gives you a number of advantages including Omnichannel. Besides brand awareness you also gain in Customer Experience and Fulfilment.
👉 Improved brand awareness
👉 More online sales in these areas
👉 Diversity in your fulfilment chain, ship locally
👉 Return order to stores, sell a better match
👉 Personal service for your customers, engage
Are you taking an improved approach on your stores? They're not just sales cash cows, they are much more!